According to reports tonight (Wednesday), luxury automaker Jaguar Land Rover is set to cut 2,000 jobs over the next 12 months.
The reports came in days after the company announced it would streamline the non-manufacturing side of its business.
The entire company will experience a roll down from April 6th, the start of the new fiscal year. reports the mirror.
The company plans to discontinue production of internal combustion engine cars in the next four years.
Owner Jaguar Land Rover (JLR) announced that the brand will only offer electrically powered vehicles from 2025.
To change manufacturing, the manufacturing facilities currently spread across the Midlands need to be consolidated. Automobile production will be relocated from JLR’s Castle Bromwich plant east of Birmingham to Solihull.
However, managing director Thierry Bollore said the company was exploring “opportunities to repurpose” the Castle Bromwich facility, which led to speculation that it could be used for battery production.
In the meantime, Land Rover will produce its first all-electric model in 2024.
Commented Mr Bollore, “We have all the ingredients to redefine the business and our customers’ experiences, to redefine luxury as a benchmark and to lead companies like Jaguar and Land Rover to sustainability and quality.
“We have all the ingredients to define what modern luxury means in the world of tomorrow.”
He added, “As a company, we will be focused on adding value and delivering quality and profit over volume.
“Our vision is clear – to become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers.”
Transport Secretary Grant Shapps said the announcement was “a big step for the UK automotive industry”.
JLR saw a 24% decrease in the number of cars sold last year due to the coronavirus pandemic.
Jim Holder, editor-in-chief of Autocar magazine, said Jaguar’s move to “go fully electric for the Tesla” and seek the luxury end of the market will be “incredibly difficult”.
He continued, “If it can succeed, the prospect of higher margins and fewer sales should be enough to sustain a brand that in its current form is struggling so hard to justify its existence.”
“The fact that a significant portion of sales was electrified in the past year shows that the customer base is at least aware of the possibilities offered by these new technologies.”
Jaguar Land Rover said in a statement, “This week’s announcement outlines our future strategy, which includes not only plans for our brands and vehicles, but also how we will redefine our entire business.
“This will be a journey of permanent adjustment, but as we evolve into an agile organization it is imperative that we achieve every possible efficiency from the start, including determining the right base cost for our workforce.
The company adds, “With the renewed need to prioritize value creation through quality and profit-over-volume approach, we will create a flatter structure that enables employees to create and deliver quickly and with a clear goal .
“A full review of the Jaguar Land Rover organization is underway. We need to reduce the cost base to achieve a lean foundation that will enable us to most effectively transform ourselves into a more agile organization.
“We have started to inform our employees of the details of the organizational review. This has no impact on our hourly paid production colleagues. We expect a net reduction of around 2,000 employees worldwide in the next fiscal year.”