37% complaints over last five years were about GMB

Good Morning Britain received 57,121 on March 8 and 9, 2021, up almost 40% from last week.

In their latest campaign, Uswitch’s data analysts found that well over a third (37%) of complaints submitted to Ofcom were related to the ITV headline show Good Morning Britain.

A new report from Uswitch.com revealed the most objectionable programs on UK television and highlighted trends within the most objectionable programs that aired between January 2016 and March 2021.

As of 2016, Ofcom has evaluated and published more than 30,000 viewer complaints under the Broadcast Code, with viewer complaints increasing by 700%

The largest increase in complaints related to multiple incidents was between 2019 and 2020, as bored Brits reported 189% more complaints compared to the previous 12 months.

The study found that programs broadcast on ITV had more complaints than any other channel (148,346), with more than two-thirds (76.2%) of those complaints filed in the past two years.

Between 2016 and 2021, almost one in four (23%) complaints were made about reality TV shows. Celebrity Big Brother, Love Island and I are a Celebrity Get Me Out of Here had 42,107 complaints brought under the Ofcom broadcast code [[[[ .

The most complained about TV shows

No.

show

channel

genre

Total complaints

Total complaints (%)

1

Good morning Great Britain

ITV

magazine

73.196

37%

2

Celebrity Big Brother

Channel 5

reality

31.182

17.84%

3

Britain’s Got Talent

ITV

entertainment

28,834

16.49%

4th

Permissive women

ITV

magazine

8.735

5%

5

Love island

ITV2

reality

8,485

4.85%

6th

Coronation Street

ITV

Soap

6.502

3.72%

7th

This morning

ITV

magazine

5,942

3.43%

8th

Channel 4 news

Channel 4

news

3.156

1.81%

9

I am a celebrity

ITV

reality

2,440

1.4%

10

Emmerdale

ITV

Soap

2.404

1.38%

Source: Uswitch.com

The investigation found that a total of 193,930 Ofcom complaints had been filed over the past five years, 37% of which related to Good Morning Britain.

Nick Baker, the broadband expert at Uswitch, said: “In the past year we have had more time than ever to watch TV, which has brought joy and escape for many of us. But sometimes we see something on TV that we find inaccurate, offensive, or even harmful.

“Research has shown that more complaints from Ofcom are confirmed and investigated under the Broadcasting Code every year, with a significant peak in the past twelve months.

“If you believe that something you saw on television violated the Ofcom Broadcasting Code, you can complain directly to Ofcom, who will evaluate the complaint against the fairness and privacy guidelines and forward the results to the relevant broadcaster or forwards the producers concerned.

“It should be noted, however, that Ofcom does not regulate all streaming platforms. Therefore, complaints for programs that are not broadcast on the main television channels would have to be submitted directly to the provider. “”

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