Amazon: Kantar published the BrandZ report last Tuesday (22), which lists the most valuable brands in the world. The list does not bring many surprises, because Amazon remains in first place, with an estimated worth of $684 billion. Apple follows, with $612 billion, and Google in third place, with a value of $458 billion. According to the document, the e-commerce giant had a 64% increase from last year.
The novelty came from Asian giants Tencent and Alibaba, which are rising higher and higher in the rankings. Tencent is China’s largest social media and video game company, ranking fifth on the list, while AliExpress’s owner Alibaba group came in seventh. In addition to the companies mentioned, Microsoft, Facebook, Visa, McDonald’s and Mastercard complete the list of the ten most valuable.
However, the fastest growing brand was Tesla, which increased its value by 275%. At $42.6 billion, Elon Musk’s company has become the most valuable auto company in the world.
In addition, the full list includes 13 new brands, including Nvidia (12th place, $105 billion), Zoom (52nd place, $37 billion) and Spotify (99th place, $19 billion). View the full list on this site.