Amazon, Google And Baidu Lead Smart Speakers Market

Amazon: This week, the market analysis firm Strategy Analytics conducted a study on the performance of the smart speaker industry. Amazon emerged as the world leader with 10.4 million shipments in the third quarter of 2021.

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Data collected by the company puts Google in second place, with 8.1 million shipments over the same period. The “bronze medal” went to Chinese tech giant Baidu, with 5.4 million products. Alibaba managed 4.3 million remittances; followed by Apple with 4 million – which is a 92% increase in the number of units compared to 2020.

Xiaomi is also among the top six brands in the industry, with 2 million units sold in the 3rd quarter. The Chinese company has a market share of 5%, a production decrease of 3% compared to 2020.

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The quarter was marked by overall 10% growth in the smart speaker market, with a total of 39.3 million units sold in 2021. Amazon, alone is responsible for more than a quarter of this sector — at 26.4%.

Google is responsible for a 20.5% market share, followed by 13.6% of Baidu. Strategy Analytics even named Google’s Nest Mini the best-selling speaker of 2021, followed by Apple’s HomePod Mini and that of Amazon fourth generation Echo Dot.

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