Apple can hire the director of communications, augmented reality and research from Meta’s Reality Labs. Released in Bloomberg journalist Mark Gurman’s latest Power On newsletter, the news comes at a time when rumors of the company’s alleged augmented reality (AR) headset are reaching a boiling point in specialist publications.
According to the journalist, “Meta, with Oculus, is the market leader in headsets, so such a hiring makes perfect sense if Apple nears its launch.” As for Apple, Schubert represents an important acquisition, for Meta, where it has been operating since 2016, it could represent a great loss, as it is an expert in Oculus, the very gateway to the metaverse.
When will the Apple AR headset be launched?
Every moment there is a new rumor about the Apple headphones. One of them recently speculated that the device would be paired with a second device, such as an iPhone or a Mac computer. Others talk about a fully autonomous device with dual 8k resolution screens, while Gurman himself has his personal bet, indicating that the new device will play “high-quality virtual reality games”.
In any case, the main sources agree on a date in 2022 or 2023. Because the product is still unheard of in apples world, the company will need a massive information campaign, not only educational, but also in preparation for new brand strategies. In this case, hiring the public relations director and top authority within Meta could be an indication that the company’s headset may be around.