Apple surpassed Samsung in the smartphone market in the last four months of 2020, thanks to the interest in the iPhone 12 series. Research firm Gartner underlined that this is the first in the past four years. According to Gartner data, Apple sales for the last quarter of the year were up 14.9 percent compared to the same period last year. Samsung’s sales fell 11.8 percent.
Gartner also provided information on the overall figures for 2020. Apple’s sales in 2020 were up 3.3 percent from 2019. Apple’s sales grew modestly, while at the Samsung front there was a decline of 14.6 percent. percent was.
Gartner’s statement stated that the release of the 5G-powered iPhone 12 series provided Apple with the opportunity to grow by double digits in the last quarter of the year. With that, Apple surpassed Samsung on the smartphone market after four years. The Cupertino-based company last showed this success in the last quarter of 2016.
Samsung, on the other hand, did not leave its place at the top of the smartphone market, despite a drop in sales in 2020. The Gartner report stated that the aggressive growth of Chinese manufacturers such as Xiaomi, Oppo and Vivo is forcing Samsung on a global scale. The report stated that only Apple and Vivo, in the top five manufacturers of the global smartphone market, closed 2020 with growth.
Smartphone sales worldwide fell by 12.5 percent compared to the previous year. The increase in sales of 5G and mid-range devices in the fourth quarter of the year was effective in keeping the annual decline rate from going up. Gartner stated that people are more reluctant to spend money on phones and pointed out that features such as 5G and high-end cameras encourage people to buy phones.
According to the Gartner report, sales of the iPhone 12 series could have gone much higher if Apple had been able to meet the demand. However, problems in the global chip market prevented Apple from responding to this question.