Asda delivery drivers are tackling the loneliness caused by pandemics by wearing badges to encourage customers to talk when they receive their purchases.
The initiative is supported by the Royal Voluntary Service (RVS), a charity that offers support and camaraderie. During the coronavirus pandemic, delivery drivers are becoming a central point of contact for many people.
The supermarket’s 7,500 deliverers are given the opportunity to wear a “Happy Chat” badge so customers know they have time to talk.
“In the times we are in, we are sometimes the only person the customer sees all week,” said one driver.
The RVS also advised the drivers whether or not someone on the doorstop showed signs of loneliness.
Anna-Maree Shaw, Asda Chief Customer Officer, said: “It is a challenging time for everyone, especially those suffering from loneliness.
“While Asda colleagues have always tried to have a quick chat and smile, we want to make sure we are there for customers this Christmas, whether in our stores, on their doorstep, or in the community.”
Sam Ward, Associate General Manager and Service Director of RVS said, “The Royal Voluntary Service is incredibly proud to be part of such a wonderful initiative alongside Asda. We all understand that Christmas can be difficult for those who are alone and that this year will be more difficult than ever.
“With the help of this fantastic project, it shows that just a little Christmas friendliness will help make the festive season easier for the needy.”