Asda to cut 1,200 supermarket jobs in huge restructure

Supermarket giant Asda has been reported to cut 1,200 jobs in its stores.

The chain has entered a consultation phase to possibly change the way it is currently doing “scratching jaws”.

Instead, the chain switches to a central bakery and delivers pre-baked products to the shops every day.

The big move will affect more than a thousand workers, although Asda has announced that it will move as many as possible to other roles. The mirror reports.

The supermarket says redundancy is “the last option”.

Asda Chief Merchandising Officer, Derek Lawlor, told The Mirror, “The current bakery model in the store has limited our ability to respond to changing customer demands and offer them the specialty and freshly baked goods they want to buy throughout the day.

“The changes we are proposing will give customers in all of our stores a much better and more consistent bakery offering. We know these proposed changes will be worrying to colleagues and our priority is to support them throughout this process. “

Asda said the billionaire brothers Issa, who led a £ 6.8 billion acquisition of Asda, were not involved in the proposed changes.

The Competition and Markets Authority is currently examining whether a sale to the billionaire brothers Issa for £ 6.8 billion would reduce competition for consumers.

It is the second employee reorganization at Asda that saw thousands of jobs at risk in February as it was reorganized due to a surge in online shoppers.

The company said 5,000 jobs were at risk as two warehouses closed and thousands of back office jobs were eliminated as part of an online grocery store.

The Leeds-based company confirmed that a formal consultation with staff had begun when it planned to close two so-called dark stores in Dartford, Kent and Heston, west London, and switch to picking food orders from the shelves of local stores. The decision affects 800 employees.

Asda is also making major changes to the way it manages its stores. It is suggested that cash office, administrative and HR tasks be handled by “one versatile back office colleague”.

This move affects 3,000 workers, with the company leading the reduction in cash turnover as customers switch to cards.

Managing director Roger Burnley said the pandemic had caused a major shift towards online grocery shopping and the company needed to adapt quickly.

“As customer habits continue to change, we need to evolve our business to meet those needs and ensure our business is strong and sustainable over the long term,” he said.


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