PUBG Mobile and one of the most popular K-pop groups Blackpink are joining forces. PUBG Mobile players can listen to the group’s newest single, “How You Like That”, in the game’s lobby until October 2.
As part of this partnership, new Blackpink-themed content will be added to PUBG Mobile and will continue to appear in-game. In addition, the IDs of the players who send the most gifts to K-pop idols will be shared on social media and group members will be sending gifts to these members. Some costumes, such as the Adorable Panda Set and the Killer Cadet Set, will remain with the winning users permanently.
Sometime before Blackpink released PUBG Mobile, another K-pop group BTS also appeared in Fortnite.
It can be said that the partnership between PUBG Mobile and Blackpink seems quite logical. Blackpink is one of the most popular bands in the world right now. Published in 2018, PUBG Mobile is considered one of the most successful games in the world. The game generated $ 1.3 billion in revenue last year alone, according to data from research firm Sensor Tower. PUBG Mobile has more than 50 million active players and the total downloads are more than 600 million.