A breast cancer charity marked the end of Breast Cancer Awareness Month with the first uncensored live breast check on Twitter.
Charity Breast Cancer Now has teamed up with the social media platform to start the stream on Thursday night, with an experienced nurse explaining how to check your breasts or breasts.
The landmark show is part of the #TouchLookCheck campaign, which encourages people to regularly look for new or unusual changes.
Addie Mitchell, a clinical nurse specialist, was accompanied by three volunteers who demonstrated the technique for a breast and breast exam.
Baroness Delyth Morgan, CEO of Breast Cancer Now, said, “It is important that we do everything in our power to ensure that everyone makes breast checks a ‘lifelong habit’ as it is devastating to each Disease can be affected.
“Examining your breasts or breasts only takes a few minutes, but it can make all the difference – two-thirds of breast cancers are found by women who notice unusual breast changes and have them examined by a family doctor.
“That’s why we’re so excited to be working with Twitter to kick off the UK’s first uncensored live breast check on Twitter for Cancer.
“There is no specific technique for checking your breasts or breasts, it is just a matter of looking and feeling to find out what is normal for you.
“Making this part of your routine – taking the shower, for example – can help you do this on a regular basis. Although most breast changes are not cancer, it is important to contact your GP if you find anything new or unusual because the earlier breast cancer is discovered, the more successful the treatment. “
The #TouchLookCheck campaign was supported by a number of celebrities, including Spice Girl Geri Horner.
“Remember to do #TouchLookCheck regularly and get to know your breasts,” she tweeted.
“It will help you spot new or unusual changes. Not just in Breast Cancer Awareness Month, but all year round. The review could make all the difference. “
A YouGov survey commissioned by Breast Cancer Now and funded by Asda found that more than a third of women in the UK do not regularly check their breasts for possible signs and symptoms of breast cancer.
It said that more than half of those who didn’t check regularly simply forgot, while a fifth didn’t feel safe checking their breasts.
For more information about the signs and symptoms of breast cancer, see brustkrebsnow.org/checkthem.
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