The company behind Cadbury is making a big change to their selection boxes this year.
Mondelēz International, the company behind Cadbury, BelVita, Maynards Bassetts and OREO, is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas – the equivalent of 33 tons of plastic.
To help consumers dispose of their selection box packaging correctly and responsibly this Christmas, Mondelēz is working with OPRL – the UK’s best-known recycling label – to expand the entire selection box range with a seasonal recycling labeling campaign, #UnwrapAGoodHabit.
The move is part of the company’s broader “Pack Light and Pack Right” packaging strategy, which includes all adult selection boxes in the UK and Ireland including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & amp; Oreo 430g, Bournville 400g and Toblerone 510g will now use cardboard trays, reducing 33 tons of less plastic used over Christmas.
Louise Stigant, UK General Manager of Mondelēz International, said: “Reducing the amount of packaging we bring to the world and making it easier for consumers to recycle our products is vital to us. The steps we are taking on our adult selection boxes following the recent reduction in the packaging of our Cadbury large bags are an example of the different approaches we are taking to address the common problem of packaging waste. “
Following the recent 15% reduction in packaging the company implemented in its large Cadbury bags, this initiative is another step in the direction of Mondelēz Interational’s vision of zeroing through its three-pronged “Pack Light and Pack Right” strategy. To create net waste packaging. Packaging optimization; Combating the collection and recycling of packaging and investing in post-consumer recycled material; and make recycling easier for consumers. The company has already saved over 64,000 tons of packaging worldwide since 2013, manufactured 100% of its paper-based packaging from sustainable sources and is on the right track to achieve its ambitious goal of making all packaging recyclable by 2025.