Christmas is not only a time for a festive mood, but also for multiple outfit changes, according to new research.
A new poll shows that Brits plan to attend an average of four parties over the Christmas period and buy around four new items of clothing, meaning a new piece for every occasion. The cost is kept relatively low, however, with the average spend on these festive attire totaling just £ 124.
It is clear that people want to do their best at these social events. The main reasons for wanting a new outfit are pressure from friends and their clothes (13%) because they know you are being photographed (12%). and do not want to be known as an “outfit repeater” (11%).
Sustainable fashion advocates, however, are encouraging the British to think about what they’re buying … and whether they actually need another sequined blazer in their closet.
The new study by Mindful Shopping Platform Endless wardrobe that gives customers the choice of buying new, almost new, or renting , also discovered some interesting, but not as environmentally friendly, buying habits: a third (35%) of people said they bought several items of clothing at the same time when they only wanted to keep one.
As a nation, we are also guilty of impulse buying, with the main triggers being discount emails (21%), Black Friday (15%), and the annoying ticking countdown on websites that says a deal is about to end (14%). When these factors also play a role, shoppers may end up spending more than they want. Around a quarter (24%) think they often overpay for clothes.
Rosie Gunn of Endless Wardrobe comments, “The holidays should be about celebration and gratitude, but it has become a time of waste and thoughtless consumption. Following COP26 and countless warnings from environmental activists, the UK must change its behavior, especially on Black Friday and the Christmas shopping season. When it comes to festive fashion, we urge people to be more careful. Be aware of the alternatives and know that you can still get that great new outfit feeling without overcrowded wardrobes and garbage dumps. “
The main festive garments British will wear for Christmas:
Novel Christmas sweaters
Everything black and sparkling
However, shopping habits are changing and you don’t have to rush to buy something new that you may never wear again, especially if it goes over budget. In fact, a third (32%) of people across the country have now tried clothes rentals – a much more sustainable way to keep up with festive trends.
One Black Friday deal that shoppers can take full advantage of with no regrets comes from Endless Wardrobe, which is offering a £ 10 4 day rental available on all items available in stock.
Endless Wardrobe’s Hannah Johnston says, “We urge UK shoppers to be more careful this Christmas and really consider how many times they will be wearing an item before making a purchase. If it’s only once or twice, rental is the best option for your wallet and for the planet. With our £ 10 Black Friday rental, we hope to be the number one choice for these one-off pieces of clothing. “
With the survey ranks among the most popular female style icons this holiday season, including Kate Middleton and Holly Willoughby, renting could be the perfect solution to your celebratory party trend destinations. Men most hope to look like Daniel Craig or David Beckham!