Emmerdale will air first look of new Covid-19 advert during break

The government launched a television commercial as part of its campaign to catch people under the age of 50.

The 60-second ad will be published on ITV on Monday at 7.15 p.m. in Emmerdale.

The Department of Health and Welfare (DHSC) said it is primarily aimed at those under the age of 50 who will be offered the first dose.

But it also hoped to appeal to those over 50 who were booked for their second dose.

Over the weekend, numbers confirmed that more than half of the UK’s total population had received a first dose of a Covid-19 vaccine.

According to a survey by the Office for National Statistics (ONS) in February and March, vaccine reluctance in the UK is highest among 16-29 year olds.

It found that around 12% of people in this age group said they had turned down the vaccine, likely not to get the sting if offered, or didn’t know if they would get a vaccine.

The new ad shows the health workers and volunteers involved in rolling out Covid-19 vaccination across the UK.

It also shows the millions of people across the country who have already got their sting.

The government’s “Every Vaccine Brings Hope” campaign will also be broadcast on radio, multicultural media, social media and on billboards in Manchester, Liverpool and London.

Health Secretary Matt Hancock said: “Vaccines help us do the things we missed again – they protect you and those around you.

“This campaign is a remarkable and poignant reminder of everything we have been through as a country and look forward to – as well as the tireless efforts of our volunteers, NHS heroes and the British people.

“Every vaccination gives us hope and I urge everyone to take up a vaccine offer if it is to continue on the path back to normal.”

The British Medical Association (BMA) welcomed the campaign and BMA GP Committee Chairman Dr. Richard Vautrey, said: “Since the inception of the program, the BMA has strongly encouraged anyone offered a vaccine to take it.

“It is important that younger and less vulnerable people do not confuse their lower risk of developing the virus without risk.

“We are all at risk of contracting the virus and, as we have seen throughout the pandemic, of getting seriously ill from it, including a growing number of people young and old who are now suffering from long-term Covid.

“The fact is, the pandemic won’t be over for anyone until it’s over for everyone – and to make that happen we need high levels of acceptance by all groups of people across the country.”

It includes a cover of Dinah Washington’s What a Difference a Day Makes, recorded by songwriter and artist Shells.


Leave a Comment