Facebook and Instagram: This Tuesday (8), facebook announced new rewards for influencers and content creators, both on the main platform and on Instagram. Key new features include the new affiliate program, new features for integrated stores, and live broadcast rewards features.
Specifically, the “Affiliate” feature is a program for: Instagram that wants to reward content creators for the sales of other brands they encourage. These users can find new products at the time of checkout and thus also recommend them to their followers, increasing the transaction flow in the integrated shopping system.
according to facebook, the feature will enter the testing phase in the coming months and will include the participation of some US companies.
In this context, the Instagram stores themselves were also expanded and will include new features. Now personal accounts can also own their own stores and sell their products directly as they wish.
Likewise, the platform also allows content creators to link with one of its four partners, Fanjoy, Represent, Spring, and UMG, allowing for the creation of a new account to promote their respective products. This resource will initially be released in the United States, by the end of this year, according to the requirements required for the accounts.
News for streamers
For live content creators, facebook announced the arrival of “milestones”, which act as tasks that reward users with additional payments when completed. Your goals may vary depending on different goals, such as broadcasting with another Instagram account or achieve a certain number of stars in a short time.
All of these changes are in line with the vision of Mark Zuckerberg, CEO of facebook: “Our goal is to be the best platform for content creators like you to make money,” he explains.
Zuckerberg adds, “If you have an idea you want to share with the world, you need to be able to create and share it easily and simply — on facebook and Instagram — and then earn money from your work,” concludes.