facebook: If we say ‘Facebook’, what are you thinking about? On the most famous social network in the world? Or in the company of the same name that runs it? Precisely for this reason, with the most obvious answer being the first, the internet giant is planning something as drastic as a name change.
Facebook changes its name
Last week, the site ‘The Verge’ discovered that facebook would like to decouple the company’s name from that of its main social network with a change it would announce next week, which would follow its goal of focusing on developing the metaverse. Internal sources said CEO Mark Zuckerberg planned to announce the name change at the company’s annual Connect conference on Oct. 28. And you know what? He has.
facebook CEO Mark Zuckerberg announced on Thursday during the company’s Connect event that the new name for the social media platform will be Meta. “We are a company that builds technology to connect. Together we can finally put people at the center of our technology. And together we can unlock a vastly larger economy of creators. To reflect who we are and what we hope to build.”
Facebook is now Meta
At the event, Zuckerberg, who put a lot of emphasis on his company’s new Metaverse, pointed out that the facebook name does not fully encompass everything the company does. “At the moment, our brand is strongly tied to a product. But over time I hope we will be seen as a meta-reverse company.”
Zuckerberg owns the Twitter name @meta and meta.com, which now redirects to a welcome page on facebook that explains the changes.
Right after the ‘Facebook Papers’
The name change also comes at one of the most precarious moments in the company’s history. The social network is reeling from the consequences of the “Facebook Papers”, a series of internal documents compiled by a former employee turned whistleblower. The documents formed the basis of a series of complaints to the Securities and Exchange Commission, as well as the source of more than a dozen reports of the company’s failure to stem the tide of misinformation, hate speech and other harm caused. through the platform.
With the move to Meta, Zuckerberg and his team are carrying a flag of change, dedication and new, never better said, goals. The metaverse/interconnected ecosystem is very ambitious, it remains to be seen if it will be fulfilled.