Facebook users who share posts publicly can now restrict who can comment in one go to “limit potentially unwanted interactions”.
The change made by the social network follows a similar action by Twitter, meaning people who post content that is visible to all now have the option to only allow comments from their friends or to tighten them further for users and flagged pages only.
Ramya Sethuraman, Facebook’s newsfeed product manager, said the new controls would help public figures in particular “feel safe and have more meaningful conversations” as social media companies continue to grapple with hate speech on their platforms.
“By customizing your audience for commenting, you can further control how you invite conversation to your public posts and limit potentially unwanted interactions,” she said.
“This new tool is the latest example of how we’re helping you manage and curate your news feed to best reflect who you are as your interests and priorities evolve.”
With the introduction of a feed filter bar, Facebook also makes it easier for users to decide how their news feed is to be prioritized.
Located at the top of the main page, the feature allows users to switch between an algorithmically ordered sequence of posts, see chronologically, or just view content from those selected as favorites.
This will be available to Android app users first before rolling out to iOS devices “in the coming weeks”.
Elsewhere, the tech giant wants to make the rationale for proposed posts clearer by broadening the “Why am I seeing this?” Topic. Box with more context.
It explains factors that influenced a recommendation. These range from the types of content a person recently engaged in on the platform to their location.