Facebook Tests Virtual Reality Ads With Oculus

facebook: Promising to expand monetization models targeting developers, facebook announced last Wednesday (16) that it will begin testing its ad placement in virtual reality environments on the Oculus platform. Initially, the approach will take place in a single game, Resolution Games’ Blaston.

According to the giant, the movement maintains a self-sustaining tool capable of covering different businesses and unlocking new types of content and audience.

“It also helps us make innovative hardware more accessible to more people,” he adds, noting that, upon feedback, he will provide details of the solution’s availability to a wider audience.

Configurations aimed at customizing the user experience are planned for the novelty, which can mute, hide or show pieces, and request information about the reasons for receiving materials.

As for privacy, big tech emphasizes that it will not use any data stored on Oculus, including images captured by the cameras. In addition, there are initially no plans to use locations.

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In recent years, the company has spent billions of dollars establishing the accessory, and the move appears to indicate that it is confident that the successful adoption will allow for more aggressive action to recoup the investment.

“A more profitable content ecosystem is a critical step towards making virtual reality truly popular for consumers, and we think that’s something we think is worth celebrating,” defends facebook.

“This is an innovation in the advertising industry, and it is still in its infancy. We’re currently investing in discrete ads as a new way for developers to build business — and while we’re not ready to test them yet, we’re also exploring new formats unique to modality.” is going on. the route.

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