google: In association with google, Since 2019, Rede Mulher Empreendedora (RME) has trained more than 200,000 Brazilian women through initiatives targeting the most vulnerable groups. The projects aim to minimize the economic impact on the female public, which is most affected by the novel coronavirus pandemic.
One of the programs made available is “Potência Feminina”, which provides support to women-led businesses across the country. Sponsored by google.org, the philanthropic arm of the Mountain View giant, the initiative is split into three knowledge tracks: entrepreneurship, employability and technology.
According to RME, more than 35,000 entrepreneurs have been certified so far for the project, which also includes the seed capital and acceleration phases, reaching a total of 735 companies. In addition to the computer-equipped rooms, the program provides reimbursement for expenses and maintenance of spaces in different regions of the country.
Another highlight is ‘She Can’, which aims to restore women’s self-esteem. To this end, various training options are made available, focusing on skills such as leadership, financial education, digital literacy, negotiation and public speaking, which are essential for anyone wishing to enter the business world.
Grow with Google
The collaboration between google and RME is also present in the “Grow with” google” project, with five exclusive editions for women in 2021, including one dedicated to black women. Return to the job market, technology and career development were some of the topics discussed during the meetings.
The training and qualification program, which focuses on the development of digital marketing and business skills, had more than 70 thousand students in the year. The participants attended lectures on self-esteem, creativity, brand development, remote working and networking.
The content of all editions remains open to the public and can be accessed free of charge on the initiative’s website.