Google Bans Ads On Videos And Sites That Deny Climate Change

google announced last Thursday (7) that it will ban advertising and monetization of YouTube sites and channels with negative content about climate change.

The initiative, according to big tech, was designed after partners expressed concern about the topic. “We are hearing directly from a growing number of our ad partners and publishers who have expressed concerns about ads displaying or promoting false claims about climate change. They just don’t want their ads to appear alongside that content,” he said in a statement.

In contrast, YouTube content creators also say they don’t want weatherproof ads in their videos.

The company explains that the ban will apply to content that “denies human contributions to global warming or treats climate change as a conspiracy farce.” In addition to manual assessments by the responsible team, automated intelligent tools are used to monitor compliance with the measure.

The search engine also emphasizes that the context of each content will be assessed individually. So topics that only discuss false accusations – that make it clear that they are not facts – will not be banned. The measure will officially come into effect in November.

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