Google posted on its blog on Friday (22) details of its new design, promised as a major visual overhaul of the mobile search experience, set to launch in the coming days. The experience is defined by designer Aileen Cheng as “a breath of fresh air”.
Cheng says the change could even be seen as “a step back” to promote a visual simplification that allows people to “find what they are looking for faster and easier.”
For this, the new design will have larger text, with more bold to facilitate searches, and the massive presence of Google resources in the results. These take up more space in the width of the screen thanks to the reduction of side shadows. The search engine will also “purposefully” use more colors to highlight important information in the text.
The comparison between the two designs, the current and the new, shows that it puts more information at the top of the page and gives a cleaner look, making search results easier to analyze. There is also more information on the same screen, so you don’t have to scroll too often.