GOP data hub brings in new senior adviser

Republicans are bringing in a seasoned strategist to address concerns about the GOP’s data infrastructure after the 2020 elections.

Chris Carr, who held senior positions in the Trump re-election campaign and on the Republican National Committee, has been recruited as senior advisor to Data Trust, according to three party officials familiar with the move. Carr will report to Henry Barbour, Chief Executive Officer of Data Trust, and the overall management of the organization.

Data Trust is a key element of the Republican Party’s electoral machinery: it is the GOP’s central hub for voter data that makes this information available to vendors and advisors across the party. The organization’s voter data is one of the building blocks that the party can use to gauge which people might be voting in a given election and which might be persuaded to support Republican candidates. During the 2020 election, some senior Trump campaign officials complained that the party’s voter ratings in key states were inaccurate.

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