Heinz launches Christmas dinner in a can

Heinz has launched a Christmas soup with turkey, Brussels sprouts and pork wrapped in blankets to please consumers worried about empty shelves this Christmas season.

The first cans of the Christmas Dinner Big Soup brand contain “large chunks” of turkey, pigs in blankets, Brussels sprouts, filling balls and potatoes with a gravy and cranberry sauce.

Only 500 cans will be produced this year, but Heinz has indicated that the line could hit the market in larger numbers next year if it proves to be popular with buyers.

A survey for Heinz shows that 36% of Christmas parties prefer traditional dinner to any other meal.

42% said they would eat it more if it didn’t take that long to cook, and 36% would eat it more often if it wasn’t that expensive.

Anke von Hanstein, Brand Manager at Heinz Soups, said: “We are very pleased that the happy 500 people are trying this sensational seasonal addition to the Big Soup family from Heinz.

“It is made for everyone who loves hearty, festive flavors and tastes just perfect with a slice of warm, crusty bread. Any soup that has pigs in blankets and roasts is a winner in our eyes.

“And if those lucky few who got their hands on it love it as much as we do, next year Heinz Christmas Dinner Big Soup could be bigger and better again. Observe this room. “

The 500 cans will be available from Monday Heinztohome.co.uk/Christmas for € 1.50 plus postage and packaging.

Opinium interviewed 2,027 British adults in June.

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