No one in the world shows as much corporate performance as technology companies. This is no different for the Chinese mobile giant Xiaomi. The company today announced the new foldable phone Mi Mix Fold. But he also shared how he transformed his old square logo into his new logo with rounded corners for more than 20 minutes.
Xiaomi should also know that the new logo looks very much like the old one in appearance. Xiaomi CEO Lei Jun spoke some eloquence: “Did you disappoint this logo because we finalized our original logo?” she asked. But again, we learn from Lei that the company not only changed the shape from square to round, but also changed the “inner spirit and mindset of the brand”.
The company noted that the shape of the new logo can be determined using mathematical equations, and it takes a long time for the company to choose the right one. Interestingly, the brand renewal work started in 2017.
Below are the options that Xiaomi previously considered but rejected. Finally, the design marked as N: 3 is preferred:
Logo is the most important element that gives away a company’s identity. While some logos look very simple and feel that there is no difference from the past, the smallest detail is taken into account in the background and determines what message to send.
As Lei explained, the new logo is part of Xiaomi’s brand identity renewal work, verified by renowned Japanese designer Kenya Hara. In an episode of the video, Hara said, “The new logo is not a simple shape redesign, but a summary of Xiaomi’s inner spirit.” said. “The design is essentially a reflection of the ‘Living’ concept.”