How to limit or block ad tracking on iPhone?

Today, data has become one of the most important items. If you use a smartphone, tablet or other information device, you can support them with the marketing opportunities and other information you provide, even if you don’t pay for the applications or services you use for free.

While iPhones were generally found to be more resistant to similar threats such as viruses and malware than Android or Windows devices, the iPhone was not very resistant to data collection activities. However, Apple has made strides in this area with the new controls it has introduced in recent years. If you have an iPhone, you can prevent app owners from tracking your usage or reducing the amount of data they use by following the steps below.

Disable personalized and location-based advertising

The following statement can be found on Apple’s advertising and privacy information page:

Ads served by Apple help people find apps, products and services, while also taking user privacy into account. Apple’s advertising platform is designed to protect your information and give you control over how we use your information. Our advertising platform does not share personally identifiable information with third parties.

However, on the page; It is said that contextual data such as your device, location, your App Store searches and what you read on Apple News can be collected. You can fix this by turning off personalized and location-based ads.

Turn off personalized ads

Open the Settings app, click on the Privacy option and go to the ads offered by Apple on the page that opens.

Turn off personalized ads.

Turn off location-based ads

Open the Settings app and click on Privacy. Go to Location Services on the page that opens.

Tap to turn off location services or select App Store or another app from the list. Set Allow location access to Never.

On this page, in addition to setting location access to Never, you can choose Ask next time or When using the app. If you use Find My iPhone to turn on Lost Mode, location services will be temporarily restored.

To see how effectively your phone is secured, you can try the Panopticlick test offered by the Electronic Frontier Foundation. This test keeps track of, among other things, the fingerprint of the device. After following the instructions above, Apple ran this test on the iPhone 12, resulting in “partial protection” for blocking tracking ads, invisible trackers, and fingerprint protection.

Open settings.

Choose Safari. Scroll down to the Privacy and Security heading.

Enable the Block cross-site tracking option. This way, advertisers and other third-party content providers cannot track you from one site to another.

Enable the Block all cookies option. Cookies collected by different websites, how you use that site, what information you put on it, etc. It can contain a lot of information about it. By blocking cookies, you prevent this data from being collected.

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