A local businessman reintroduced lounge chairs on Blackpool Beach a decade after the local council stopped renting them.
Deck chairs first appeared at the Lancashire Resort in 1912 and were very popular with tourists for many years as they wore traditional blue and white or red and white stripes.
But Blackpool Council decided to discontinue its hiring service in 2011 and then sell its inventory of 6,000 chairs in 2014 after years of declining use.
Now – with a surge in demand for stays in the UK due to coronavirus restrictions – businessman Andrew Beaumont has brought back the rentable staple by the sea.
“I spent many years renting deck chairs in Blackpool in the 1980s and 1990s,” he said.
“They were an integral part of my childhood and my work life and I look forward to going back in time.”
Mr Beaumont has leased the space between Central Pier and the RNLI station from Blackpool Council to run his Blackpool Deckchairs business, which also rents windbreakers.
He added, “I would like to thank the Blackpool Council for giving me the opportunity to reintroduce the deck chair to Blackpool Sands.
“Since we spoke to locals and visitors, we received a really positive response and we can’t wait to get started.”
There will be 500 chairs starting at £ 3 a day and come in a variety of colors – including some with tangerine stripes to match the colors of Blackpool Football Club.
Blackpool Council Chair Cllr Lynn Williams said, “It’s fantastic to see deck chairs return to Blackpool.
“There will be a whole generation of visitors who have never experienced renting a deck chair for a day on our beach.
“I wish Andrew the best of luck.”