Instagram, which turned the application into a semi-shopping platform, is now bringing shopping tools to IGTV and Reels. It is very possible that you will soon come across tagged products while watching videos on Instagram.
Instagram, one of the largest social media platforms in the world, continues to develop the shopping “talent” of its mobile application more and more every day. According to the statements made, Instagram will now bring the shopping tools offered for the main posts to IGTV and Reels.
Instagram, which aims to create new revenue ports for brands and influencers, will bring shopping tools to Reels and IGTV, opening the doors for content producers preparing both long and short video content to monetize their own brands and sponsored content.
Shopping becomes an integral part of Instagram
While shopping, tools for IGTV are published for Instagram users around the world; Reel shop tools are still being tested. Not satisfied with this, Instagram has begun testing the advertising feature for IGTV, and according to the company’s statement, revenue from IGTV advertising will be shared with creators.
This year, Instagram released Instagram Checkout, an in-app payment option for US businesses, and it continues its efforts to make shopping one of Instagram’s core features by publishing shopping tools for IGTV and Reels. It is very possible that you will come across products with video tags in Reels videos in IGTV videos now and soon after.