Intel has been used by Apple for all Mac computers since 2006. The first transition to ARM-based processors was made in the last quarter of last year. Intel has recently been on the agenda by publishing short commercials that render Macs unusable. But the newly released Intel advertising banner contradicts their credentials.
Intel contradicts itself with a new processor ad
In a sponsored post published by Intel on Reddit a man uses a Macbook. When comparing the Acer Swift and the Macbook in a previous commercial, the company conveyed the message that Macs were useless.
By looking at the keyboard design, Touchbar reflection and thinness of the laptop in the picture, we can easily say that it is a Macbook Pro. Using the Macbook, which uses the 11th generation Intel Core i7 processor, in the ad after the previous systems is almost a sign of withdrawal.
One of the interesting points in the image is that the man at the computer is using Beats headphones. While the model of the laptop in the Intel Ad is not mentioned in the ad, it could be a message to Apple that the headset has been determined.
What will Apple do now?
The cooperation since 2006 will end in the near future. Apple now produces its own processors, ARM-based processors produced are cheaper and more efficient. That is disappointing Intel has lagged behind in manufacturing technology, not only in the notebook, but also in the desktop platform. Because Macbook customers attach great importance to battery life, the use of 10 nanometer processors has a negative effect.
The Apple M1 processor produced at the end of 2020 was produced as 5 nanometers. The 11th generation Core i7, the most up-to-date processor Intel applications in existing Macbooks, it was produced as 10 nanometers. The crucial improvement that comes with the Apple M1 provides better performance with less power consumption.
It looks like it will take a few years Intel to build processors at lower nanometers. The company recently announced its new investments and changing chips manufacturing strategies.