Recently released by Apple, the new iPhone 13 Series family has seen some improvements compared to its predecessors, especially in terms of display and processor performance, as all newly released versions are equipped with the SoC A15 Bionic.
A recent survey conducted in the United States evaluated the brand’s customer satisfaction with the new devices, taking into account details such as new features and expectations that may or may not be fulfilled in the next-generation iPhone.
The research was conducted by the Sales cell platform and had the participation of more than 5,000 people who own a previous-generation iPhone model, finding that the new line did not surprise enough to allow users of versions such as the iPhone 12 or 12 Pro Max to migrate to the iPhone 13 Series.
According to the results, about 64% of respondents find the new hardware changes made by Apple unimpressive, while 76% claimed they have no intention of switching their phones to Apple’s new models.
About 34.1% of users planning to switch iPhones reported that one of the main attractions of the new generation is the ProMotion display with a refresh rate of up to 120 Hz in the Pro and Pro Max variants, while 25.3% decided to buy the iPhone 13 because of the longer battery life.
The others opted for a larger internal storage capacity – 1 TB on more expensive models – or the addition of new smartphone camera tools, such as cinematic mode.
As for the features expected for the new generation, about 29% of respondents said they expected the return of Touch ID on the iPhone 13, which didn’t happen.
When asked about the option to switch phones, 37% of users said they shouldn’t update until 2022 with the arrival of the iPhone 14 and, surprisingly, 16% said they plan to switch. move to Android, while 45% planned to move to the Pixel line. and 42% for the Galaxy family.
While surprised by the excellent build quality and some internal changes, it’s interesting to see that some of Apple’s customers didn’t like the changes the manufacturer has made in this generation, indicating the opportunity to change the ecosystem looking to a phone that meets their needs.