British TV star James Corden turned to the company formerly known as Weight Watchers after years of promising to lose weight.
The 42-year-old, who has his own popular show in America and is famous for starring and co-writing on Gavin & Stacey, says he is “sick and tired” of promising to lose weight every year before giving up.
Now he’s joining WW – formerly known as Weight Watchers – for his new myWW + plan that focuses on four areas – food, activity, mindset and sleep.
In a video explaining his decision, Corden said, “I found that I have told myself and anyone who would listen on January 1st of every year for the past decade, possibly 15 years this is the year i’m dieting.
“I’m going to lose a lot of weight, I’m sick of how I look, I’m sick of being unhealthy, and this is the year I do it.
“And that’s why I ate everything in the fridge over Christmas because I start this diet in my head in January and it becomes a success. And as you can see, it is not. “
According to the WW website, the plan it will follow addresses several aspects in order to develop a “holistic approach” to weight loss.
The website says, “myWW + is about helping you get healthier and feel better.
“It starts with a brand new personal assessment where we find out your eating preferences, activity level, sleeping habits, lifestyle and much more.
“At the end you will receive a personalized action plan with an insight into your overall well-being.
“We identify the areas where you are strong and where you could use a boost so you can focus on the elements that are most important to your journey.”
You can Find out more here.
A WW trainer and the WW app help Corden lose weight.
WW was rebranded from Weight Watchers in 2018, removing Weight from its name and focusing on wellness and health.
Corden previously spoke about his struggles with his fluctuating weight.
Earlier this year he announced he was wearing body sculpting underwear under his suits while hosting his US chat show The Late Late Show.
Now Corden hopes to encourage others to improve their health by documenting his own story.
Corden, who has three children with wife Julia Carey, said constant attempts to lose weight had “started to make me fall”.
He said, “I’ve spent a lot of time accepting that this is my body and it is. But I’m really tired of doing the same thing every year, so I contacted the people on WW and said,” See, can you help me with that? Why doesn’t this keep working for me? “
He and WW are giving 100,000 digital memberships to those who have had financial difficulties in the past year.
Mindy Grossman, WW Chief Executive Officer and President, said, “James has a great ability to inspire people through his vulnerability, humility and humor.
“We are overjoyed to have him as our global partner as he shares his poignant perspective at a time when it is more important than ever to make our health a priority.”