Jamie Oliver will lead a search for the next big name in cookbook writing on a show for Channel 4.
In the seven-part series, home cooks, social media influencers and street food sellers will compete for a book deal with Michael Joseph at the Penguin Random House.
In the joint production by Jamie Oliver Productions and Plum Pictures, budding authors try to convince Oliver, publishers and the expert jury of their book concept as a bestseller.
Oliver, who has developed 25 cookbooks, will mentor and help develop their skills and passion for food.
The 46-year-old said: “I’ve been writing cookbooks for over 20 years and I know the dedication, skill and intuition it takes to create recipes that people want to buy and try at home.
“Getting into publishing is incredibly difficult – an impossible dream for so many great chefs out there – so I’m just so excited to get out there and discover incredible new talent, new perspectives and new approaches to cooking and eating.
“We know the talents are out there and I am happy to be able to help them reach their potential.”
The competition begins with the budding authors presenting their cookbook ideas and signature dishes.
They will then be chopped up by the jury and the remaining participants will fine-tune their concepts and cook more dishes before three finalists submit their final pitches and try to “bring their books to life” for the jury.
Clemency Green, Associate Editor of Channel 4, said, “We’re a nation of cookbook enthusiasts and now we’re going to find a new star to hit the market.”
Tim Hancock, also editor at Channel 4, said, “Who better to guide the search for the next cookbook star than Jamie Oliver, Britain’s best-selling non-fiction author?”
Apply to participate through the Plum Pictures website.
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