The Great British Bake Off is finally on our screens to the joy of many cooks in the UK.
The Channel 4 show has been a staple of our screens for years despite swapping channels and, more recently, hosts.
Matt Lucas graced our screens with Noel Fielding last night after Sandi Toksvig left the show earlier in the year. 2020 sees the contestants form their own baker’s bubble where they volunteered to leave their families for the duration of the show.
A new batch of cake makers decided to battle it out by creating battenbergs and busts.
And it was revealed that one of the UK’s most favourite supermarkets – Aldi – was the main sponsor of the show which the store promoted on its Twitter page.
However, one clever user pointed out an interesting point that caught the eye of the store’s main rival, Lidl.
After Aldi revealed it was the proud sponsor of the show, Twitter user stewpot wrote: “But you don’t bake @AldiUK, LidlGB does!”.
That caught the eye of the social media team at Lidl who retweeted the message saying: “Just leaving this here”.
Aldi came back with its own GIF response asking “why are you so obsessed with me?”, a popular clip from the movie Mean Girls.
The online beef did catch the attention of a number of users. One user wrote: “Lidl vs Aldi is Twitter peaking for me” while another wrote: “scrap scrap scrap scrap”.
Lidl launched its bakery in 2011 and offers a number of biscuits and pastries to its customers every day.
You can watch Great British Bake Off every Tuesday night at 8pm on Channel 4.