A man was caught driving a 44-ton truck along the M4 while using two cell phones at the same time.
Video of the shocking incident was recorded last week by police officers using an unmarked truck as part of Operation Tramline, a project aimed at combating dangerous road users.
The clip offers an elevated view of the driver’s cab of the Mercedes articulated vehicle, where he can clearly be seen holding a phone in each ear.
And when he realizes he’s been spotted, he quickly hangs up the phone and puts both hands back on the steering wheel.
The offending vehicle was then reported to an assisting police unit who intercepted it between Junctions 17 and 18 and was driving from the direction of Bristol.
The driver was fined £ 200 on site, reportedly BristolLive.
Chief Inspector Jason Shears, chief of roadside patrols for the Avon and Somerset Police Department, said: “Distracted driving is as unacceptable as drink-driving and just as likely to be fatal.
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“Research shows that drivers who use a phone – handheld or speakerphone – are four times more likely to be involved in a collision and that their driving is affected to a similar extent to that of a drink driver.
“Safety on the Avon and Somerset roads is an absolute priority for our road police. We will not hesitate to use all options available to us, including using a number of unmarked vehicles, to combat dangerous and antisocial driving habits.”
During the week-long raid, officers found 51 people who were not wearing seat belts, 11 who illegally used cell phones while driving, seven speeders, and five who drove without care and attention.
Four drivers are to be brought to justice for their alleged crimes, 72 have been fined.
Sue Mountstevens, Avon and Somerset Police and Crime Commissioner, described the crimes as “appalling, unacceptable and dangerous”.