Mobile app spending broke a record in the third quarter

In the third quarter of 2020, a total of more than 180 billion hours of mobile applications were used worldwide. According to the data from AppAnnie, this represents an increase of 25 percent year-on-year.

At the top of the list of most used applications are four Facebook applications. In addition to Facebook’s main mobile application, Facebook Messenger, WhatsApp and Instagram are the top four. These four are followed by Amazon, Twitter, Netflix, Spotify and TikTok. TikTok was also the second most profitable application in the non-games category thanks to virtual tips.

In-app spending was also up 20 percent from the previous year, reaching 28 billion. $ 18 billion of this spend was made on Apple’s App Store platform. Spending in the App Store is up 20 percent year on year. The increase in spending in the Google Play Store was 35 percent.

Users downloaded approximately 34 billion new apps in the third quarter of 2020.25 billion of these applications were downloaded from the Google Play Store. The remaining 9 billion of these ended up on iPhones via the App Store.

45 percent of the apps downloaded from the Google Play Store are games and 55 percent are other apps. On the App Store side, the number of games drops to 30 percent.

Despite this, games are the most profitable category in both stores. 65 percent of the spend in the App Store and 80 percent of the spend in the Google Play Store went to games.

Subscriptions played an important role in non-game spending on mobile applications. The increasing number of online content platforms appears to have been effective in this regard.

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