Online shopping is all about speed. When someone goes shopping online, they expect to find the perfect product for them in seconds. If they don’t, they go to another website and search there.
As an ecommerce website, it is crucial that you present the best and most relevant options to users the first time. They are more likely to come back when they know you have what they are looking for.
For users of Magento 2, layered navigation extensions help your users find the perfect product first time, every time. This layered navigation extension allows your users to choose which options they want to see. This way they can find exactly what they are looking for. Other filters can still pass bad results, but the Magento 2 extension only provides relevant options for your users.
Filter by size, color, price and more
The layered navigation extension uses AJAX which allows users to filter multiple categories at once, without reloading the page and properties. This greatly speeds up loading times and ensures your users check in and out in no time. You can choose almost any option to filter by: sizes, colors, brands, prices, reviews, etc.
This allows for a more personalized search and lets your users know that they are not just being offered the sponsored products. They can decide which products to see, and they can tell the website exactly what they are looking for. This greatly improves the user experience (UX) and is likely to promote further usage by those consumers.
Adds predicted filters
Another addition provided by this extension is the predicted filters offered. When a user filters their search for the perfect item, they get suggestions from the website for filters they can add to optimize their next search based on their current one. This helps personalize the experience and allows your website to direct users to the product they want.
Applies artwork to filters
The basic layered navigation offered by Magento 2 only uses text boxes when adding filters to the search. This extension adds illustrations to the filters that help separate each option and make it more attractive to the user. With just text options, the filters can get mixed up and get confusing. Images allow users to decipher which option does what.
The better user experience, the more users
One of the most important aspects of any website is how users interact with it. If they are not satisfied with how the website works or what is presented to them, they will likely leave it and go to another website. If they come across your website again when they search for something later, they might not stick around to see if your website has improved.
Getting the UX and User Interface (UI) right should be your focus when designing the website. With a tiered navigation filter, you can optimize your eCommerce site and make consumers want to come back often.