Motorola last Monday (26) announced the inauguration in Brazil of MotoStores, the brand’s first concept stores in the world. The spaces will contain the full portfolio of smartphones, accessories and services offered by the company.
One of the stores is located in São Paulo, at Shopping Aricanduva, in the eastern zone of the city of São Paulo. The other is located in Norte Shopping, in the Cachambi district, in the city of Rio de Janeiro.
According to the company, the establishments propose an immersion in the universe of the brand, which recently launched the 10th generation of the Moto G family, with the Moto G10, Moto G30 and Moto G100 models.
Stores also have areas to demonstrate the Ready For platform, which converts HDMI displays into smartphone extensions. With the help of technology you can play games, watch movies, series and videos on a big screen.
Another new experience offered by MotoStores is the presentation of the Blue Touch Tech fragrance. Created by the Swiss company Firmenich, the fragrance accompanies the new products recently launched by the company.
In addition to all mobile phones, from the entry lines to the top of the line, the establishments offer services such as insurance for smartphones, exchange of used devices for new ones, collection of electronic waste and customization (of cases and application of films).
Motorola has been close to the consumer for several years with its various kiosks installed in the main shopping centers of Brazil for several years. The physical store enables us to strengthen this bond with customers and to go further. All aspects are designed to put visitors at the center of the experience, as with our products, ”said Filadelfo Costa, Sales Director at Motorola.