& Other Stories brings romance and whimsy to your spring wardrobe with a special collaboration designed by Minjukim. The Seoul-based designer, who was the first winner of Netflix’s Next in fashion, created a playful spring collection of ready-to-wear and accessories inspired by her fairytale aesthetic.
In addition to winning Next in fashion, Minju Kim won the H&M Design Award 2015 and launched her eponymous brand in the same year. Kim was also a semifinalist in the LVMH Young Fashion Designer Award. “Since Next in Fashion, many fans around the world, including those who were previously not so interested in fashion, have messaged me,” Kim said in a press statement. “I am thrilled that the co-lab will allow all these MINJUKIM enthusiasts to easily access and experience our designs and give us the opportunity to showcase our clothing to a wider audience. I’ve been waiting for this kind of opportunity for a long time and I’m glad it’s at & Other Stories!”
According to Rocky af Ekenstam Brennicke, head of brand and creative at & Other Stories, the Minjukim colab is a wearable synergy between playfulness and avant-garde haute couture in a way that is modern and appeals to women. We expect it to feature Kim’s signature puff sleeves, smocked silhouettes, calming colors and fun prints. Available in selected stores and at stories.com, the Minjukim & Other Stories collab collection will be launched in spring 2022.