A nationwide campaign to combat loneliness has been launched. Teachers and parents were asked to share the children’s messages of hope with the elderly.
The Message of Hope campaign, run by Well Pharmacy chain of pharmacies and supported by former Blue Peter presenter Radzi Chinyanganya, puts letters from children in prescription NHS bags and distributes them to the elderly across the UK many have been shielded for much of the past year.
The campaign comes as new research from Well Pharmacy reveals the UK’s loneliest cities, with people from Aberdeen, Newcastle and Cardiff hardest hit in the past 12 months.
The study also shows how limitations in the past 12 months have affected the bond between grandparents and grandchildren. Almost a third (29%) of the parents surveyed said that their children had no contact with their grandparents during the lockdown.
Teachers and parents are encouraged to share the messages of hope on social media using the hashtag #messageofhope.
Ex-Blue Peter host Radzi Chinyanganya said, “Loneliness affects so many people, especially our elderly community. This has intensified massively in the past twelve months due to the necessary bans. “
“I am honored to be part of Well Pharmacy’s initiative to enable young people to put a smile on old people’s faces with just their imaginations and pen on paper.”
Seb Hobbs, Managing Director of Well Pharmacy, said: “I am incredibly proud of the role the community pharmacy has played in supporting the health of people across the UK over the past 12 months.
“We are proud to be launching the Message of Hope campaign to help children across the UK let those affected by loneliness know that we are thinking about them.”