In these times, augmented reality is the most common in mobile applications. Users use them for whatever filter they use on social networks such as Instagram or Snapchat where they use them to generate fun content. But there are pages where its use is more practical, and a clear example is Pinterest’s with its AR filter for eyeshadow tests.
Pinterest is testing its new makeup AR filter
Good makeup is one of the secrets of beauty. Not only does it serve to cover imperfections, it also helps to give a person more presence when used creatively. But right now, the cosmetics and makeup stores don’t allow the testers to be used as before due to the risk of contamination, so technology is coming to help with this experience.
In this case, we have to talk about the new AR filter Pinterest has for eyeshadow. In total there are 4,000 tones that a user can try thanks to this feature. This uses the front camera of a smartphone to recognize the position of your eyes and put the chosen color on them so you can see what it looks like. The end result may seem a little over the top, but it helps to see how it looks.
The shades we talked about earlier are provided by various companies such as Lancome, Urban Decay, YSL or NYX Cosmetics. And this also brings with it a very useful function, namely the color filter. If you see a shade you like and it is compatible you will get a button to match it and once you see it in action you will be able to see other search results similar to the one you are looking for. That way you see more similar products and you get an idea of how they can suit you.
Pinterest and AR makeup
The arrival of AR eyeshadows on Pinterest isn’t the only way the app has for applying makeup. We’ve already seen it working on this feature in the past, but targeting lipsticks in this case and that’s not the only social network with a similar system. Let’s not forget that YouTube also had its own makeup filters, an unexpected step from the social video network that puts a different spin on its use.