Ralph Lauren Just Donated $10 Million to Fight the Coronavirus

On March 27, the Ralph Lauren Corporate Foundation announced that the company would contribute $ 10 million to help with the relief of coronaviruses, divided among the Emergency Assistance Foundation, the World Organization’s COVID-19 Solidarity Response Fund health and other organizations.

In addition, the brand says it will provide financial assistance to its employees “faced with special circumstances, such as medical care, elderly care or childcare needs”. The company previously announced that some Ralph Lauren stores are closing temporarily but has assured workers that they will continue to be paid. Ralph Lauren also plans to use its “American manufacturing partners” to produce medical-grade protective materials, including 25,000 isolation gowns and 250,000 masks.

“Today more than ever, in this time of need, supporting each other has become our mission. Together, we move forward with patience and optimism in the face of uncertainty,” said Ralph Lauren. full statement on this issue reads. “Our hearts and thoughts are with the world community. Our hope is to be a beacon of optimism and unity as we go through this unprecedented period. It is in the spirit of unity that we will rise . “

This $ 10 million rescue effort will include an inaugural gift to the Council of Fashion Designers of America (CFDA) and Vogue Fashion funds to help support the American fashion community.

Ralph Lauren, of course, is not the only fashion brand committed to helping those in need during the coronavirus epidemic. Brandon Maxwell, Prada and agrowing list fashion houses have promised to use their resources to make masks and gowns for hospitals facing shortages. Christian Siriano has already produced 1000 masks with his team.

Meanwhile, luxury brand companies, such as LVMH, are also write checks and retool their perfume and cosmetic factories to create more hand sanitizer. We really like to see it and hope that other big companies (fashion and others) will follow suit.


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