Renewed Covid vaccine push will see new ads on TV, radio and social media

A television commercial will be part of a government campaign urging people under the age of 50 to get their Covid-19 vaccine.

The ad shows the health workers and volunteers involved in the rollout across the UK, as well as some of the millions of people who have already had a sting.

The campaign – “Every Vaccination Brings Hope” – will also be broadcast on radio, multicultural media, social media and on billboards in Manchester, Liverpool and London.

The 60-second ad, which debuts Monday at 7:15 p.m. in Emmerdale on ITV, features a cover of Dinah Washington’s What a Difference a Day Makes, recorded by songwriter and artist Shells.

The song will be released to the public via streaming services on Friday.

The Department of Health and Welfare (DHSC) said the campaign will be aimed primarily at those under the age of 50 who will be offered the first dose, as well as those over 50 who are booked for their second dose to encourage vaccine uptake .

The department said the campaign also aims to highlight the “significant” role the vaccine plays in preventing infections, hospital admissions and deaths and will encourage the public to share their facts about vaccines from trusted sources such as NHS.UK and Referring to your GP can make informed, evidence-based decisions.

Health Secretary Matt Hancock said, “Vaccines help us do the things we missed – they protect you and those around you.

“This campaign is a remarkable and poignant reminder of all that we have been through as a country and look forward to – as well as the tireless efforts of our volunteers, NHS heroes and the British people.

“Every vaccination gives us hope and I urge everyone to take up a vaccine offer if the aim is to continue on the path back to normal.”

Thirty-two-year-old Salisbury drummer and graphic designer, Thor Porter, who was also featured in the ad, said: “I believe that the introduction of the vaccine is key to restoring some form of normalcy. As a musician, hopefully it will allow the venues to reopen and secure a future in my career.

“My mother was an NHS nurse all her life and then became a school nurse who gave mass vaccinations across schools. I know that if she were here today she would fall completely short of this introduction. So I really wanted to get my vaccine.

“Ultimately, we have to do our part if we are to all want to be with our loved ones again. We stayed inside long enough, let’s go out and get vaccinated. “

The data released over the weekend confirmed that more than half of the total UK population had received a first dose of a Covid-19 vaccine.

Government figures as of April 23 showed that of the 45,580,400 shocks given so far in the UK, 33,508,590 were first doses.

On Saturday, Mr Hancock said he was thrilled that acceptance among all over 50s is above 95%.

According to the latest data from the Office for National Statistics (ONS), vaccine reluctance in the UK is highest among 16-29 year olds.

An ONS survey conducted in February and March found that around 12% of people in this age group said they had turned down the vaccine, likely not received the sting if offered, or didn’t know if they were getting a vaccine would.

This equates to around 1.2 million people based on the weighted population numbers used in the ONS survey.

The reluctance rate was 9% among 30 to 49 year olds – that’s 1.6 million people.

According to DHSC, 22.8% of the UK adult population have now received both doses of vaccine, with a total of 45.5 million vaccines administered.

Since the government and the NHS published their vaccine intake plan in February, the number of people vaccinated from all ethnic minorities has tripled.

The intake of people with a Pakistani background is said to be more than four times higher than it was in February, while the number of people taking the vaccine with a Bangladeshi background has increased five-fold.


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