Retired Tom Brady could become NFL’s first billionaire player

If you think you’ve seen the last of Tom Brady, forget it.

The legendary quarterback, who this week announced his retirement after 22 years in the NFL, looks at a slew of ventures that will see him in the spotlight in 2022 and possibly years to come.

And could make him the first ex-player to become a billionaire.

“I’ve enjoyed my NFL career,” says the 44-year-old posted on Instagram after I quit, “and now it’s time to focus my time and energy on other things that require my attention.”

like make a lot more money.

He is no longer making $27 million a year as a QB, but Tom Terrific is looking to expand his health and apparel businesses (TB12 and BRADY brand), shoot a movie all about him and make a lot of money with cryptocurrency and NFTs.

Tom Brady could become the first former NFL player to become a billionaire.
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If you hate him for all that success, Brady doesn’t mind. He’s even craftily tapped into player-hater gal to his advantage in TV ads. Is there nothing this man can’t do?

Absolutely not, according to an expert.

“He’s the GOAT of the NFL [greatest of all time] and his brand is one of the strongest of all professional athletes,” said Bob Dorfman, a sports marketing analyst, noting that Brady has received $180 million in endorsements during his playing days and recently received $170 million in funding for his NFT business. autograph.

“So he can pretty much do whatever he wants — broadcasting, team ownership, speaking engagements, writing books, pitching products to current sponsors, new deals with family-focused brands, or just building his existing businesses,” he said.

“I don’t see Brady disappearing from the public eye much in the next five to 10 years. He has billionaire potential.”

Tom Brady co-founded the health brand TB12 with Alex Guerrero (center) and John Burns (right).
Getty Images for TB12

MarketWatch estimated Brady’s net worth this week at $475 million, leaving only Roger Staubach – who has $600 million – as the richest former NFL player.

Not a Brady fan? Well, you don’t want to hear this: The seven-time Super Bowl winner has started his own film company (1999 Productions) and plans to release “Man in the Arena,” a documentary with ESPN about his title run with the Tampa last year. Bay Buccaneers.

Work is also underway on his first feature film, Eighty for Brady, which tells the true story of a group of friends whose lifelong dream is to go to the Super Bowl and meet their hero. Of course, Brady plans to play himself.

Would Hollywood be interesting?

“Looks like if Tom Brady wanted to make a movie, he could do it in a minute,” he said Sam Spira of Xtreme Couture Management, who notes that he “probably has friends who make huge budget films.”

Tom Brady
The soccer superstar makes the steps to break into Hollywood filmmaking.
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“I’d recommend getting behind the camera,” said Hollywood director Ron Shelton (“Bull Durham,” “White Men Can’t Jump”).

“As an actor you are at the mercy of the script and the director. He’s used to being the boss. Maybe he should stay in charge. I think Brady would be a great producer.”

Announcement or color commentary seems a logical choice. And those jobs pay well – Tony Romo brings in $17 million a year. Brady could earn as much or more, according to Spira, although he may be wary of the criticism Romo is receiving for his quirky and sometimes questionable comments.

“Tom Brady doesn’t want to look bad,” he said.

Autograph is a company Brady helped launch to capitalize on the recent surge in the popularity of NFTs.
One of Brady’s riskier ventures is Autograph, a company created to capitalize on the recent rise in the popularity of NFTs.

Not every Brady’s startup is certain.

When rapper Lil Nas X started a company to produce NFTs – pixelated online images known as non-replaceable tokens – the artist was at the height of his popularity. But his followers hated the idea.

“The fanbase may react badly to NFTs because they think they are a scam,” said David Gerard, author of “Attack of the 50 Foot Blockchain,” a 2017 book that warns of pitfalls in the virtual markets.

Indeed, Lil Nas took a backlash, Gerard said. “He promptly removed all mention of the NFT from his publicity.”

Brady is spreading the risk with his NFT firm Autograph, which he founded last year, by bringing in other famous athletes, including Tiger Woods, Wayne Gretzky and Usain Bolt. It produces slick graphics of sports and entertainment stars.

Tom Brady #12 of the New England Patriots celebrates with his wife Gisele Bundchen after Super Bowl LIII against the Los Angeles Rams at Mercedes-Benz Stadium on February 3, 2019 in Atlanta, Georgia.  The New England Patriots beat the Los Angeles Rams 13-3.
Tom Brady married model Gisele Bundchen in 2009.
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Lionsgate and DraftKings also partner with Brady in the venture. On January 19, the company announced that it had raised $170 million from two venture capital firms.

Brady has backed crypto firm FTX and created a series of humorous TV ads for a $20 million campaign that featured his wife, Gisele Bündchen, and a bunch of actors pretending to be regular friends: a chef, a plumber and Jets superfan. Fireman Ed.

In one place, Brady calls a bartender frenemy in Boston named Bill, whose cellphone shows the photo of the QB and a caller ID: “TRAITOR”.

“This man!” says an aggravated Bill before picking up.

“I’m starting with crypto,” Brady tells him.

“I’m in,” says the bartender. “But I still hate you.”

Brady’s marketing knowledge was clearly long before he stopped.

Most of his playing days, he accepted below-market contracts so that the teams he played for – New England and Tampa Bay – had the money to build title contenders.

Tom Brady and Gisele Bundchen play with the kids John, Benjamin and Vivian in the playground.
Tom Brady and Gisele Bündchen take a walk with their children John, Benjamin and Vivian.

Brady’s $27 million salary last year — well below the No. 1 Patrick Mahomes’ $45 million — didn’t even place him in the top 10 highest-paid quarterbacks in football in 2021.

Winning Super Bowls was worth more than being the highest paid player, Dorfman said. “By 2021, Brady’s off-field income of about $45 million was almost double his football salary,” he said.

Brady’s earning potential is powered by “the three Ps,” he said. “Performance, personality and purity.”

Which means he’s a great player, likeable and charismatic, and hasn’t been involved in any scandal – except for his messy breakup with ex-girlfriend Bridget Moynahan, whom he subsequently impregnated. separated from just two months before she gave birth to their son Jack in 2006.

But even that chapter has been turned into a positive for him by Brady, including both Moynahan – now happily married – and Jack in one blended family. Bündchen calls Jack, a 14-year-old who works as a ball boy for the Buccaneers, her “bonus child.”

And the entire Brady group has been photographed hanging out together.

Brady faces one formidable rival in the race for the NFL win: Kansas City star QB, Mahomes, who has already won a Super Bowl and league MVP, surpassing Brady’s early career records with his stellar play and a 10-year-old, $503-million contract in 2020 — the largest in U.S. sports history.

Brady celebrates after defeating the Los Angeles Chargers after a game at Raymond James Stadium in 2020.
Brady celebrates after defeating the Los Angeles Chargers after a game at Raymond James Stadium in 2020.
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Mahomes, 26, is also featured prominently in State Farm’s ubiquitous TV ad campaign, a deal that boosts its annual aid revenue to an estimated $7 million a year.

There aren’t many ex-athletes who are billionaires, but the richest are well ahead of both Brady.

Michael Jordan is at No. 1 with $2.6 billion, followed by Tiger Woods, who has $2.1 billion, according to Sportico.

The ultra-competitive Brady will only want to outdo them.

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