The aftershave – with scents of metal, leather and glass – was brought out by the Rostec defense firm to promote the deadly new fifth Sukhoi Su-75 “Checkmate” fighter jet
Vladimir Putin’s cronies created a macho aftershave that smells like a fearsome new Russian fighter jet.
Rostec – a state defense giant founded by President Putin – has partnered with Russia’s Perfumers Guild to bring out the fragrance called Checkmate.
The spray smells of metal, leather and glass and is said to smell like the inside of a cockpit in Russia’s deadly new stealth fighter jet.
The aftershave was released to promote Rostec’s new fifth generation Sukhoi Su-75 “Checkmate” fighter aircraft.
The light, single-engine tactical fighter is said to fly at 1.8 times the speed of sound, have a range of 3,000 kilometers and a payload of 7,400 kg.
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It is slated to take to the skies in 2023.
Checkmate aftershave bottles are modeled on a black chess piece and use the slogan “Turn the Chess Board” – which seems to compare war to a game.
A gritty Rostec video that clogs the scent also features a Sukhoi Su-75 bomber and a narrator that sounds like something from Squid Game.
One narrator says of ominous music: “While the majority hesitates, there are a handful of those who change the world.
“While the majority are playing by the rules, some are rewriting the rules to suit themselves.
“Only special stones can turn the tide in the game.
“Checkmate is a fifth generation fragrance for masters of the game.”
The video appears to reference Russian President Putin’s call for disregarding international rules in order to advance the Kremlin’s geopolitical interests.
The ad comes amid mounting tensions between Russia and NATO allies.
Russia has reportedly positioned troops on the Ukrainian border, raising fears of another invasion.
It also dispatched atomic bombs to patrol the skies over Belarus earlier this month and supported dictator Alexander Lukashenko, who is accused of orchestrating a migrant crisis by pushing asylum seekers towards the Polish border.
A Rostec spokesman said: “Perfume created in Russia with the scent of Checkmate fighter jets
“The scent notes combine the scents of glass, natural leather and metals that are used in the construction of the fuselage, engines and cockpit of the aircraft.”
But some people made fun of the product on social media, with one person bellowing, “Please tell me what ‘glass smells’ are.
“Because that sounds like asbestos.”
Another person quipped, “Great, my day can’t start without kerosene.”
A third troll popped, “The perfume is a camouflage perfume, so it’s actually water.”
The President of the Perfumers’ Guild of Russia, Oksana Chernyshova, said: “This technogenic accord permeates everything from the development of the machine by Russian designers and engineers to the aircraft itself, which is also a living being made up of metal structures and mechanisms.
“And it breathes while flying and feeds on fuel!”
At the Dubai Airshow in the United Arab Emirates this week, limited edition bottles of Checkmate perfume were touted, where the jet prototype was also presented.