Sainsbury’s has announced that it will pack its fresh fish in recycled plastic that has been “rescued” from the sea.
The material, known as Preventing Ocean Plastic (POP) is also used to make 80% of the retailer’s strawberry baskets.
POP is made by collecting plastic waste discarded in coastal areas and putting it back in fresh packaging.
Sainsbury’s said the move will prevent nearly 12 million plastic bottles from entering the ocean each year in an effort to reduce environmental pollution.
It is also estimated that 6,531 working days are created for plastic bottle collectors.
Sainsbury’s will be working with its packaging supplier Sharpak and POP supplier Bantam Materials to extend the change to more than a third (34%) of its fresh fish products.
Claire Hughes, Director of Product, Packaging and Innovation at Sainsbury, said, “The use of Prevented Ocean Plastic is a change we are making in our supply chain to remove, reduce, recycle and reuse plastic.
“Not only will it have a positive impact on the environment by preventing plastic from polluting the ocean, but it will also have an important social impact by enabling our customers to make sustainable choices and helping overseas coastal communities that do Risk of plastic pollution from oceans. “
We are calling for permanent changes that ensure that trash and those responsible are treated far more seriously.
Together with our community platform InYourArea and the campaign group Clean Up Britain, we are calling for the fixed fine for anyone caught in the garbage to be increased to GBP 1,000 and for local authorities to be obliged to comply with the law on what is already Garbage is enforcing offense.
Raffi Schieir, Director of Bantam Materials, said: “Choosing products made from recycled material ensures that recycling has already taken place and the use of new plastic has been reduced.
“We developed Prevented Ocean Plastic as part of the solution to marine plastic pollution and are pleased to be working with Sainsbury’s so they can offer their customers a better choice of plastics.”
Sainsbury’s has pledged to cut plastic packaging use in half by 2025.
Earlier this year, the retailer removed plastic straws from its own branded lunch box cardboard range, reduced the plastic packaging of its own pancake range by 86% and introduced new experimental recycling systems in 63 stores that allow customers to use polypropylene plastic film – such as bread bags, freezer bags, Biscuits and cake packaging.
It also announced a mass launch of its first of its own branded herbal tea bags.