Samsung and Apple produced fewer phones in Q3 2021; competitors grew

The pandemic directly impacting the smartphone market, impacting the number of units produced and sold around the world, something that continues to be seen in recent reports showing the number of smartphones produced and sold by manufacturers, showing that major brands as Samsung and Apple phone production declined, while competitors grew over the same period.

According to data from a survey conducted by the company TrendForce, during the second quarter of this year, the global smartphone market registered approximately 307 million units produced, an increase of 10% compared to the same period of the previous year, but a decrease of 11% compared to the first quarter of 2021.

The report points out that Samsung was the brand that produced the most devices between the months of April and June, with approximately 58.5 million devices manufactured by the company. a sharp drop of 23.5% compared to the first quarter of the year.

The drop in production may reflect the advance of the new coronavirus pandemic in India and Vietnam, forcing the South Korean to temporarily suspend the activity of its factories.

Competitive Progress

While Samsung shows a drop of almost 24% in the production of smartphones, competitors such as OPPO or Xiaomi grew significantly during the pandemic, with the former registering an 80% increase in production, while Xiaomi had 70% more compared to the same period of 2020.

Both produced approximately 49.5 million units, which contributed to a large share of the global mobile phone market. While both registered nearly 90% gains, looking at the Q1 and Q3 numbers, we’ll see a slight decline, but these brands continue to deliver impressive results.

And Apple?

The Cupertino giant is a prime example as we are on the cusp of the launch of the new generation iPhone, an event that helped the vendors cut production of the iPhone 12 to just 42 in the third quarter. million devices for the year, representing a 22% decrease from the second quarter.

This made Apple the fourth largest smartphone maker in the world, holding two positions. Despite this, once released, the iPhone 13 is expected to warm up factories and put Apple back in second place.

Leave a Comment