Samsung has launched a new website that shows iPhone users how to use a Samsung phone to mobile internet browsers. When this website is visited on an iPhone, users will be prompted to add the site to the home screen. Then this shortcut turns into a door that works like one Samsung Galaxy device. According to the MacRumors report, this site is a study of the Samsung New Zealand branch.
While the experience the site offers is limited, we can say that this is a carefully crafted marketing effort. When you open the camera application, you will see the features of the Samsung camera application described by an “influencer” named Logan Dodds, accompanied by the interface. When you navigate through other apps on the home screen, it tells about the other features and accessories of Samsung Phones. Among the offers are text messages and even a fake phone call.
If you scroll a little further on the site, you will see several deep-rooted surprise eggs. In the Messages app, the person “Friends with Kids” who you send a message to them is something stupid, notable. If you dig deeper into the Settings app, you’ll see a hint that says, “We’ve simplified the settings menu experience so only our developer can take a break for lunch.”
This different experience prepared by Samsung targets iPhone users directly. If you try to visit the site with another Android phone, you will get the message “You are already using Android”. If you try to visit with a desktop browser, the site will give you a QR code to scan with your iPhone. Let’s not say that Samsung’s marketing movement is very creative and smart.