Shocked nine-year-old discovers X-rated advert – and furious mum slams Amazon

An “absolutely disgusted” mother beat up Amazon after her nine-year-old son discovered an X-rated picture of a couple apparently involved in a sex act that whipped an iPad cover.

Kendel Gilbert’s son Myles had just celebrated his birthday last Thursday when he looked through his Amazon wish list and clicked on the list to get a protective case for his device.

But the student was presented with a “shocking” image on an iPad ad of a male model pulling down the pants of a topless woman who appears to be moaning with pleasure.

Shocked Myles took the picture straight to his 38-year-old mother to show her how “inappropriate” it was, and swimming instructor Kendel has since urged Amazon to review the products on their website.

Amazon confirmed that it had apologized to the family and said they had taken “action” against the seller.

Kendel of Newcastle-upon-Tyne, Tyne and Wear said: “(I was) absolutely disgusted that these were the pictures my nine year old came across while looking for a new iPad case.

“(Myles) brought it to me and said, ‘mam, this is so inappropriate’.

“He’s really good and immediately knew it was inappropriate. I was a bit shocked to see that.

“This guy put his hands in the woman’s pants. Her pants are clearly undone.

“I was a bit like ‘okay …’. I bought it which removed it from the website, but now it shows up with this picture on my orders.

“It’s a minefield trying to protect children online. Amazon is like a modern Argos catalog.

“You can look at Amazon when you have your birthday money. You have a wish list.

“It’s an everyday product. It’s not like he’s been looking for anything other than an ‘iPad case’.”

Kendel was furious after her son's shocking discovery on social media

After an initial shock, Kendel immediately contacted Amazon to inform them of the racy picture, as a blue version of the case with a clad model was being advertised.

Kendel said, “Why not a bouquet of flowers? There is another one in an opposite color with just a picture of the lady. She was in these clothes.

“I would have thought Amazon checked their listings. This was one [third-party] Seller but met by Amazon. You’d think they’d check out what’s on their website.

“You don’t want to teach your kids that sex sells.

“I contacted Amazon via chat and said, ‘do you know this is on their website?’ They said they would pass it on to the appropriate team, maybe they will consider more appropriate promotion in the future.

“(The listing has been removed) as it was the last one in stock. It is possible they will replenish it.”

Amazon confirmed that it apologized to the family, removed the inappropriate images, and took action against the seller of the iPad cover.

While they were unable to confirm what action had been taken in each individual case, they claimed that this could include warning the seller or suspending their selling rights.

An Amazon spokesperson said, “We are working hard to provide a great experience for our customers and sellers and we are taking steps to protect them from those who compromise their experience in our business.”

“We have systems and processes to detect suspicious behavior and we have teams that investigate and take action quickly.”

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