Shop unveils 'cheeky offer' that bypasses Ireland's new alcohol pricing law

Sam’s Gala in Dunmanway has put up signs with a cheeky offer which reads: ‘Buy 24 plastic glasses for €30 and get €47.34 in credit absolutely free. See terms and conditions in store’

Sam’s Gala in Dunmanway sells plastic glasses for credit to circumvent Irelad’s alcohol price laws (

Image: Sam’s Gala)

An Irish shop has come up with a cheeky offer that sidesteps the country’s new alcohol pricing law.

The new law came into force a week ago, ending promotional prices and cheap drinks, with a bottle of wine having a “reserve price” of €7.40 (£6.18) and a bottle of vodka at €20.71 (£17.29). .

Opinion is strongly divided on the move.

Sam’s Gala in Dunmanway has put up signs with a cheeky offer that reads: “Buy 24 plastic glasses for €30 and get €47.34 in credit absolutely free. See in store for terms and conditions.”

Incidentally, the credit of €47.34 is the price for Budweiser and other beers in large portions – which previously would have cost significantly less, The Irish Mirror reports.

The store put up this sign with a cheeky offer to circumvent the country’s new laws
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Image:

Sam’s Gala)

The credit happens to be the price of Budweiser large plates and other beers
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Image:

Sam’s Gala)

The social media post about the offer was shared by thousands online as many praised the tongue-in-cheek offer.

The owner has made no secret of his feelings about the new law, posting last week: “The name ‘MUP’ is apparently the shortened version of the name of the person who came up with this plan!!

“It stands for Minimum Unit Pricing and will apply from 10.30am tomorrow in hopes it will reduce the amount people drink.

Various items in the shop are marked with the €47.34 sticker
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Image:

Sam’s Gala)

“It goes against everything every retailer in the country is trying to avoid and that is rising prices.

“While there is little change across the wine and spirits range, the price increase for beer platters is astronomical, with some rising from €25 to €45.45 and from €29 to €47.34.”

Last week, a man stocked up on a year’s supply of beer at Aldi, the day before the cheap alcohol ban came into effect.

Denis Boyle bought nearly 300 cans of German pilsner and nearly 100 bottles of French lager and claimed he was “not being ripped off” when the alcohol price floor was introduced.

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