As part of a “revolutionary culture”, effeminate men in China are prohibited from appearing on television
The government’s decision is part of a campaign to tighten controls and enforce “official morals”.
President Xi Jinping called for a “national rejuvenation” with tighter control by the Chinese Communist Party (CCP) over the economy, education, culture and religion. As a result, companies and the public are under increasing pressure to align themselves with his vision.
For example, the CCP has restricted and discouraged children’s access to online games, which it regards as unhealthy attention to celebrities.
Instead, they should “vigorously promote excellent traditional Chinese culture, revolutionary culture, and advanced socialist culture.”
Mr. Xi’s government is also tightening control over China’s internet industry. It has taken antimonopoly, data security and other enforcement actions at companies like games and social media provider Tencent Holding and e-commerce giant Alibaba Group.
The ruling party fears that such companies are too big and independent.
Rules that went into effect this week limit anyone under the age of 18 to three hours per week of online gaming and prohibit gaming on school days.
Game developers had to submit new titles for government approval before they could be released. Officials have asked them to add nationalist themes.
The party is also tightening its control over celebrities.
Broadcasters should avoid artists who “violate public order” or “have lost morale,” the regulator said. Programs about celebrity children are also banned.
Microblog platform Weibo suspended thousands of fan club and entertainment news accounts last week.
A popular actress, Zhao Wei, has disappeared from streaming platforms with no explanation. Her name has been removed from the credits of movies and TV shows.
Broadcasters were also told to limit pay for performing artists and avoid contractual terms that could help them evade taxes.
Another actress, Zheng Shuang, was fined 299 million yuan (£ 33 million) last week for tax evasion to warn celebrities to be positive role models.
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