Spotify Launches New Paid Subscription Format For Podcasts

Spotify unveiled a new podcast tool on the streaming platform this Tuesday (27) in the United States. The goal is to help these content creators monetize their work.

One of these new mechanisms involves a paid subscription system that allows fans to reward their favorite podcasters. This feature, which will be available on the Anchor platform, will also allow creators to leave exclusive episodes for monthly installers – such as extended or backstage chapters, in addition to versions without built-in ads.

However, this does not mean that the delivery is limited to Spotify as a player, although it is optimized in the service.

There is no charge for creators to join the format, at least on short notice, and the monthly fee is $ 2.99, $ 4.99, or $ 7.99. So far, only 12 independent podcasts have started the system in test form.

The novelty is going to compete with Apple Podcasts, which got a redesign and even subscription support last week.

Advertising platform

Another announced new feature is the Spotify Audience Network, a technology that more directly connects advertisers with podcasts to deliver organic ads and help content creators secure funding.

For now, subscriptions are only available in the United States, with international expansion “in the coming months”.

Leave a Comment