Squid Game achieves Netflix’s biggest launch for a series

The dystopian Korean drama Squid Game beat Bridgerton to get the biggest hit series Netflix ever, the streaming giant has announced.

The program, written and directed by Hwang Dong-hyuk, drew 111 million viewers in the first four weeks since it opened in September.

The nine-part series follows 456 people in high debt who are invited to participate in a mystery game that is played for a massive cash prize.

Netflix counts one view as anyone who watches at least two minutes of an episode of the historical drama Bridgerton, which was seen by 82 million households in the first month.

The streamer has 209 million subscribers worldwide and would like to expand its range of international shows.

Minyoung Kim, Netflix’s vice president of content for Korea, Southeast Asia, Australia and New Zealand, said CNN : “When we first started investing in Korean series and films in 2015, we knew we wanted to create great stories for the most important K-Content fans across Asia and around the world.

“Today Squid Game exceeded our wildest dreams.”

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